Facebook groups have been a go-to tool for building community, but lately, many podcasters are asking: are they still worth it? The reality is, Facebook groups can still be incredibly powerful—if you know how to use them the right way. It’s not just about having a group, it’s about creating a space where people actually want to spend time.

In this episode, Sarah, an expert in community engagement, breaks down how podcasters can make Facebook groups work. She shares what’s working, what’s shifting, and how to build a thriving group that fuels your podcast’s growth.

Here's what you need to know about making your Facebook group work:

• Facebook groups are a two-way street.
• Booms and quiet periods are normal: not every post is going to take off, and that’s okay.
• A group won’t grow on its own. You have to show up consistently, start discussions, and create momentum.
• Treat it like a launch. If you want an active community, go all in at the beginning.
• Bring your podcast into your Facebook group, whether it’s through live discussions, behind-the-scenes content, or interactive posts.
• Going live and hearing crickets can feel discouraging, but it doesn’t mean your group isn’t working. 

Facebook groups aren’t dead—but the way we use them matters. By focusing on connection, engagement, and strategy, podcasters can turn their groups into thriving communities that support their show’s growth.

Connect with Sarah:

https://sarahbeisel.com/mediakit

https://www.facebook.com/groups/sarahbcommunity

Join our Podcast Membership Training this Month with Sarah: https://kristin-s-site-ce50.thinkific.com/courses/podcast-membership

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